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Advertising performance dashboard showing campaign results

The work behind the results

The evidence

Campaign results

Explore the actual dashboard screenshots from campaign work.

Account performance overviewClick to zoom ↗

Need: See spend, purchases, leads and profit together. Work: Grouped account-level campaign metrics in one report. Result: The dashboard shows $560,526.62 spent and $632,504.87 in purchase conversion value.

Lead and revenue tracking

Need: Understand the return from lead generation. Work: Tracked spend alongside leads, customers and revenue. Result: The displayed period shows 2,119 new leads and $456,121 in revenue.

Meta Ads performance

Need: Connect ad cost with acquired customers. Work: Reported campaign cost, leads, customers and return on ad spend. Result: The Meta Ads panel shows 1,411 customers and 5.75 ROAS.

Revenue and attribution view

Need: Compare reported sales with tracked sales. Work: Placed revenue, cost and reporting-gap figures side by side. Result: The view highlights 211 more tracked sales than Meta reports.

Lead growth overview

Need: See whether higher spend produced more leads. Work: Compared daily spend with lead, customer and revenue totals. Result: The period shows 4,297 new leads and $447,090 in revenue.

April acquisition snapshot

Need: Review monthly acquisition efficiency. Work: Summarised spend, lead cost, customers and revenue. Result: The April view shows 249 new leads and $101,815 in revenue.

February acquisition snapshot

Need: Review monthly lead volume and cost. Work: Tracked daily spend and lead metrics across February. Result: The February view shows 1,393 new leads at $21.50 each.

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