I study your product, market, competitors, reviews, past ads, and customer pain points. Then I turn that into hooks, offers, scripts, and creative directions that can actually sell.
I don’t make pretty ads for approval. I make ads that look native, grab attention, and push people toward action.
Sometimes the ad is not the only problem. I also look at your offer, landing page, tracking, and customer journey so we are not sending paid traffic into a weak funnel.
I build a simple testing structure so you know which angles are working, which ads are wasting money, and what needs to be scaled next.
I review your ads, offer, landing page, competitors, comments, reviews, and data to understand why performance is stuck.
I create the hooks, angles, scripts, offer framing, and ad concepts your market is most likely to respond to.
Once the ads go live, I study performance, cut what is weak, improve what has potential, and scale what works.
I'm Zohaib Raja. Creative strategist, performance media buyer, and your partner in making advertising work harder.
Based in Lahore, Pakistan, I work with international and Pakistani brands across ecommerce, SaaS, and lead generation. My work brings together consumer psychology, creative direction, media buying, and performance analysis.
Let's talk about your growth
Career figures provided by Zohaib Raja. Cumulative spend: $87M on Meta, $18M on Google, and $8M on TikTok. Explore campaign case studies ↗
One connected approach to creative, acquisition, measurement, and the customer journey.
Creative direction starts with consumer psychology, audience research, and competitor research. I develop hooks, offers, and conversion copywriting for direct-response advertising, then use creative testing to understand which messages connect with buyers.
Explore this serviceUGC creative strategy and UGC scriptwriting turn product benefits into relatable stories. Static ad strategy and video ad strategy guide the concepts, scripts, hooks, and production direction used to build and test advertising creative.
Explore this serviceAs a Meta Ads specialist and paid social strategist, I work across Facebook Ads and Instagram Ads, alongside Google Ads and TikTok Ads. My performance media buying work covers campaign structure, budget management, retargeting, performance analysis, and campaign scaling.
Explore this serviceEcommerce marketing, SaaS marketing, and lead generation need different offers and customer journeys. I connect customer acquisition campaigns with full-funnel marketing and growth marketing, using business outcomes to guide performance marketing decisions.
Explore this serviceConversion rate optimization and landing page optimization connect the ad promise to the on-page experience. I review message alignment, offers, page structure, and funnel friction to identify what to improve and test.
Explore this serviceAttribution and tracking help explain what happens between an ad click and a sale. My toolkit includes HYROS and Looker Studio for performance analysis, plus Make.com automation and Zapier automation to connect marketing workflows and reduce manual reporting.
Explore this serviceHelped a US brand grow to $1 million in nine months.
Helped scale monthly revenue within four months.
Scaled a SaaS advertising account's daily spend.
Qualified leads generated, with a reported 4% conversion rate.
Selected outcomes supplied by Zohaib Raja; results relate to different campaigns and are not guarantees of future performance.
Client and campaign experience from my professional background.
Jazz · Allied Bank · Haier · Molfix · Molped · Qarshi · Fatima Fertilizers · Panther Tyres · Airlink Communications · VELO
Carbinox · Besque · 310 Nutrition · Saalt · Himalayan Shilajit · Torch Hemp · Ooze Life · TRE House · FP Insoles · Providoor Australia · Bae Juice · The Smiling Second · Ice Kream Shop · Grindset Labs · Peptide Scientific Labs · Scientific Labs · Nexa Peptides · Jumpseat Therapy · Polka Dot · Wonderland Chocolates · Lifted Lemonade · Ola Bid
SalesAsk · Mini Lessons Academy · Yocale · Hilokal · myco · Intelhouse US
Pakistan Super League · Legends Cricket League · BSports · SportsPlus · EFM Health Clubs · Leisure Leagues · Ronaldinho and Friends
Viola Estates Dubai · USA Insulation · 360 Counters · American Roofing Company · Home Improvement US · Sydney Oyster Tours
SSW USA · Intelhouse US · Blitz Advertising · Kenz Advertising Agency · Rici Melion
Industry experience also spans telecommunications, food and beverage, automotive, tourism and hospitality, mobile applications, fashion and lifestyle, research products, and events.
Awards listed in my professional profile.
Best Creative Strategist of the Year
Best Creative Strategist
Best Creative Strategist of the Year
Most Successful Creative Strategist of the Year
Best Creative Strategist · Most Creative Advertisement
Meta Certified Media Planning Professional · Meta Certified Media Buying Professional
Google Digital Guru, Class of 2023 · Google Ads Search · Google Ads Display · Fundamentals of Digital Marketing
TikTok Advanced Ads · TikTok Academy · LinkedIn Strategy and Planning · LinkedIn Marketing Labs
Influencer Marketing (Coursera); Facebook and Instagram Advertising, Google Ads and Google AdWords, SEO, Shopify Development, and WordPress Fundamentals (Udemy).
Make.com · Zapier · Looker Studio · HYROS · GoHighLevel · Google Analytics 4 · Google Tag Manager · Shopify · Claude AI workflows · ChatGPT prompt engineering.
Football is another part of my journey. I represented Pakistan internationally and contributed to youth programs, league organization, sports marketing, and event promotion.
As Assistant Area Manager and Social Media Manager at Leisure Leagues, I helped organize matches across 24 cities in Punjab over two years and helped plan and execute the Ronaldinho and Friends event in Lahore. The work connected players, organizers, officials, sponsors, and communities through sports management and digital strategy.
Start with the business problem. Build a plan around the customer. Let the evidence shape the next move.
Review the offer, audience, creative, landing page, and measurement setup. Separate a creative problem from a conversion or tracking problem before committing more budget.
Focus: a clear list of priorities.Translate audience insights into creative angles, hooks, UGC scripts, and a test plan. Connect the ad message to the offer and the landing page experience.
Focus: actionable creative direction.Compare creative response, conversion quality, and acquisition costs. Use the findings to improve the next round of creative and decide what can support more spend.
Focus: a repeatable learning process.I connect the creative people see with the business results you need to understand.
Find the right service ↗Refresh the angles, hooks, scripts, and formats with a structured creative testing approach.
Look at offer clarity, landing page friction, lead quality, and the journey after the click.
Review tracking, attribution, margins, and creative capacity before increasing campaign budgets.
What to know about creative strategy, media buying, and working together.
Ask me something else ↗A creative strategist connects audience research and consumer psychology with ad concepts, hooks, offers, and messaging. My role is to turn those insights into clear creative direction and a testing plan, then use performance data to guide the next iteration.
Creative strategy focuses on what your advertising says and how it earns attention. Media buying focuses on campaign delivery, audiences, budgets, and optimization. I work across both so the message and the campaign decisions support the same business goal.
I work with Meta Ads, including Facebook and Instagram, as well as Google Ads and TikTok Ads. Platform selection depends on the product, audience, customer journey, creative resources, and available budget.
Yes. My work includes UGC creative strategy, scriptwriting, hook development, static ad concepts, and video advertising direction. We agree on the creative deliverables and any production requirements when defining the scope.
Yes. These businesses need different offers, conversion journeys, and success measures. I adapt the research, creative strategy, and campaign approach to the business model rather than using the same playbook for every account.
I review landing page message alignment and conversion friction alongside tracking and attribution. Depending on the project, the work can include funnel analysis, performance reporting, HYROS, Looker Studio, and marketing automation with Make.com or Zapier.
Yes. I am based in Lahore, Pakistan, and work with Pakistani and international brands remotely. Communication, access, reporting, and responsibilities are agreed at the start of each project.
There is no single budget or timeline that fits every business. It depends on your market, offer, historical data, conversion volume, and production capacity. We discuss realistic testing needs during the initial review. I do not promise a fixed ROAS or guaranteed results.
Bring your website, product or service details, target market, current advertising platforms, approximate budget, and the main problem you want to solve. Existing campaign reports and creative examples can help us make the conversation more specific. Do not send passwords.
Use the contact form or book a strategy call. Tell me about your business and goals, and we can discuss whether a campaign audit, creative strategy engagement, or ongoing marketing partnership is the right next step.
Lahore, Pakistan · Available for remote and international opportunities.
